Email marketing is one of the easiest and cheapest ways to reach your past, current, and potential customers. One of the most typical ways to obtain email addresses from your customers is via an online form, where customers willingly submit their information and email addresses in order to receive more information.
Another method of obtaining customer email addresses is through email appends, where an email search is used to find customers' email addresses using other information about them (such as their home addresses, phone numbers, full names, etc.). Once you have compiled your email lists, you are able to begin sending out information to your customers - such as specials, discounts, and deals.
However, it can be difficult to personally address each individual customer or inquiry, especially if your business operates a successful website. Thus, many business owners utilize what is known as an email autoresponder.
What is an Email Autoresponder?
While email autoresponders may seem like a new concept, chances are that you are already familiar with this technology. Any time you receive a confirmation on a purchase or online activity, you are witnessing email auto-responders at work. This technology is absolutely essential to online stores, as paying customers need to have confirmation that their order has been acknowledged. Sites that offer free memberships (such as forums, online email clients, or social networking sites) also often use email autoresponders to confirm the screen names and passwords of new members.
True to its name, an email autoresponder automatically sends an email to a customer when they request information or make a purchase. Email auto-responders are extremely useful tools in the world of email marketing, as they eliminate the hassle of having to manually respond to many queries.
Minimize Time Spent Answering Emails
While an auto-responder can never replace personal communication, it does an effective job of responding to your customers promptly with the information that you would like them to know.
Many business owners use email autoresponders as a way to send out detailed information about their company or free reports. This often answers questions for your clients and saves you time from having to repeat this information in many different individual letters.
Making an Impression with HTML Email Autoresponders
Depending on which email autoresponder service you use for your email marketing efforts, you may be able to send your customers and potential customers HTML rich automatic messages.
These enriched messages allow you to feature bright colors and images in your marketing emails and perhaps even embedded video. These messages allow you to maintain your branding strategy, as you can utilize the same flair and color that you would incorporate in your old-fashioned direct mail letters and brochures.
Email auto-responder technology is available widely, with many different services and packages available. Any business owner with a website should be utilizing this inventive technology, as it is indeed one of the cornerstones of email marketing.